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The Check-In · Episode 18

From Sandwich Counter to Info Founder

8 October 2026 · 32:18

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About this episode

Luke Pisacane sent the same volume of cold emails for eight months and his revenue never moved.

Luke Pisacane started a pay per lead business in his frat house in his senior year of college, saved from working at Jersey Mike's. He sent the same number of cold outreach emails every month for eight straight months and his revenue stayed completely flat. A mentor looked at his Stripe account and pointed out it had been the same for nine months. Luke doubled and tripled his email volume, the exact change the mentor told him to make.

Luke wants the mentorship to reach $100,000 a month within a couple of months, and his info product to scale to seven figures a month.

Transcript

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