Notes
Notes from the diagnostic bench.
01 · Posts
16 August 2026
3 min read
The Commission Argument Your CRM Started
When two reps both claim a closed deal, the CRM is usually the reason nobody can settle it. Owner fields move; commission maths shouldn't. Here's the fix that ends the argument before it starts.
Read →16 August 2026
2 min read
Speed to Lead Is a Number, Not a Slogan
Every sales team says they follow up fast. Almost none of them can tell you their median minutes-to-first-touch, because almost none of them measure it. Here's why the number beats the belief.
Read →8 August 2026
3 min read
Why We Test Traffic Last
When a funnel’s show rate halves, most agencies start with the ads. That’s usually the last place worth looking, and here’s the order we test in instead.
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