About this episode
Lisa Benson hit her first $10,000 month, then watched her referral pipeline run dry by year one and a half.
Lisa Benson had been in marketing since 1996, starting out as a DJ in roller rinks before joining the army to pay for college. After going independent, she leaned on referrals from one coaching client and watched new clients dry up at the one and a half year mark. She built her own lead generation through organic social content and direct messages instead of relying on referrals alone. She now runs her AI as a sparring partner that checks whether her ideas are actually moving revenue forward, not just keeping her busy. She now runs Debella Deball Designs with two virtual assistants, and her husband sometimes steps in to help.
She aims to reach 750,000 dollars so she can impact as many lives as possible.
Follow Lisa Instagram: https://instagram.com/debelladeballdesigns YouTube: https://youtube.com/@debelladeballdeDesigns
Transcript
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