From Empty Profile to Luxury Pipeline

Lev started in online business two years ago with dropshipping, then moved into marketing because everyone was doing it.

His first client, signed through cold DMs, was a pretty negative experience. He spent a year with an empty profile, scared to post content and worried what his friends would think. He tried cold DMs, cold calling and cold email, then settled on posting organic content mixed with ads. He moved from streetwear brands to luxury clothing brands, which had clearer standards and bigger budgets. Lev now runs an agency in Dubai focused on luxury clothing brands and is starting to delegate work to others.

For the next quarter, Lev plans to filter out demanding and sceptical clients and double down on luxury brands that understand marketing.