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The Check-In · Episode 9

Forget Your Own Idea First

26 September 2026 · 33:21

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About this episode

Daria left a 10-year corporate job after it was sold, and rebuilt her marketing career as the founder of a boutique agency in Brussels.

She had more than 20 years of sales and marketing experience but could not figure out her service offering at the start. She scrapped her website and her strategy two or three times before she focused the agency purely on marketing. Two years in, Daria runs the agency from Belgium with a solid client base built around her lifestyle.

Over the next six months to a year, she will pivot her focus to customers outside Europe who want to enter the European market.

Transcript

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