About this episode
Six months in, Dennis got an email that looked like a real legal notice claiming his product was copyrighted and he was about to get sued.
He took the whole store down with about 1,100 orders still in transit, the chargebacks piled up, his payouts got frozen, and he lost all the money. A friend at a New York event looked at the notice and told him it was fake, sent by a competitor.
His first goal is to roll out a custom-manufactured product he has spent five rounds of samples designing for the beauty store. He also wants to push Five World to 1,000 members and put on a live event for them.
Transcript
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