About this episode
Benjamin Davis once managed Google Ads for Seagate and Dell with zero experience, as a teenage apprentice.
Benjamin Davis founded JB Marketing, a Google Ads agency for Shopify D2C ecommerce brands, with his co-founder James. The agency was dependent on referrals it could not control, so cold outreach became the fix. Running paid search ads for the agency itself was ruled out because CPCs for marketing agencies are insanely high, with one past agency paying £3,000 per customer. Benjamin Davis shifted acquisition to Instagram cold outreach sending audits of brands' ad accounts, moved LinkedIn outreach in-house and started testing Gojiberry. Benjamin Davis said finding acquisition channels that could be controlled, rather than relying on referrals, became the agency's main turning point. JB Marketing now has 22 clients and is targeting four non-referral clients a month.
Benjamin Davis wants to build systems that reliably hit four new non-referral clients a month, including setting KPIs for everyone in the business.
Follow Benjamin Instagram: https://instagram.com/ben.ppc
Transcript
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