Hitting the Goal on His Birthday

Adam Mo started as a video editor, moved into marketing and sales, and his boss Liam later made him a CSM.

On his own, his first month of ads lost money after a client disputed the charge. He found the jump had nothing to do with ad spend, which stayed the same from his first month onward. He now screens for bad clients early, watching whether they push back on expectations before signing them.

He plans to hit $30,000 a month within twelve months by continuing to sign clients and focusing on sales over polish.